Many hats, Big Apple style
The American dream.
Now I know why this city never sleeps. Upon landing in the US, I started as a salesman for solar system. My creative side made me co-found a branding agency soon. My inner masochist made me co-found a retail store later. I genuinely consider myself a jack-of-all-trades now, with many lessons learned, countless challenges mastered and a healthy dose of gratitude for each of them. Let me show you what I learned. Put yourself in the best light achievable. More than once did I squeeze the last percent out of a revenue stream. I honed these skills along my way. Kind of like a full-service agency, kind of like an in-house CMO. Elevate your brand's presence with custom strategy, channel expertise, and flawless execution.
Lots of fun
Freedom first was the mantra (this is the pre-parenthood). Looking back I refer to it as the creative phase, where flipcharts and meetings meant just as much as a sale.
There was a branding agency with a focus on sustainability, a solar company that went out to pave the way for green energy solutions and several web designs that clicked.
BSc Urban Design
The future is urban. Cities and regions are the driving forces and focal points for social developments. Thus, as our society is in a state of constant flux, so are our cities - neighborhoods are never "finished".
In the studies of Urban Design we analysed planning-related economical, social and environmental processes as well as their spatial interactions. Moreover we weighed and implemented the results of said analyses in the form of strategic concepts.